by nodoba | Jul 17, 2023 | Uncategorized
There is a lot of data and information available, but people do not know which questions to ask and/or how to answer them. What we have learnt that focusing on the consumer job to be done is a great way to cut through this confusion.
by nodoba | Jul 17, 2023 | Uncategorized
It is frequently a struggle to connect brand meaning to the truth of what consumers buy. It is tempting to get distracted by table stakes benefits like sustainability. What we have learned is that a logical and powerful brand story brings real clarity for building...
by nodoba | Jul 17, 2023 | Uncategorized
Marketeers are so preoccupied with the HOW, that they have forgotten or are ill-equipped to understand the WHY or the WHAT. We have learnt that great marketing strategy, grounded in the consumer, focused on making an impact, and building brand value, is more important...
